​​​​Bia Silva

Director of Marketing & Communications - CFCArts

May 2021 - Present

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Marketing and communications responsibilities include giving oversight to all company communications to ensure brand consistency and proper scheduling; serving as key driver of quality, relevance, and creativity of media story ideas; overseeing social media, graphic design, web design, and overall marketing strategy; developing media plans for events and shows and executing all associated media buys; and offering direction and insight on crisis communication.

Development responsibilities include serving as the primary contact for current sponsors and donors; overseeing and managing fundraising campaigns; supervising grants applications and reporting; preparing sponsorship pitches; and overseeing community events and special events.

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Sr. Manager of Marketing & Development - CFCArts

July 2020 - May 2021

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I am responsible for managing the development and marketing offices including fundraising and relationships with donors, funders, sponsors, community partners, media partners, and local businesses.

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Sr. Manager of Development - CFCArts

Dec. 2019 - July 2020

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I oversaw the administration of donations, grants, sponsorships, special events, and all aspects of the development office, as well as assist in fundraising efforts.

 

Development & Events Manager - CFCArts

Sep. 2018 - Dec. 2019

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I am responsible for managing the development office including communication with donors, funders, sponsors, and chambers of commerce, and any related administration and execution. I also execute all special events, fundraising events, and community performances.

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Development & Marketing Manager - CFCArts

June 2018 - Sep. 2018

 

In the sphere of development, I was in charge of tracking donations, communicating with donors, managing sponsorships, and was the project manager for special events and grants. In marketing, I was responsible for special projects and editing marketing materials.  

 

Marketing and Development Associate - CFCArts

Nov. 2016 - Dec. 2017

 

In the sphere of development, I tracked donations, communicated with donors, and maintained relationships with businesses interested in gifting grants or becoming sponsors. Along with those functions, I also attended local luncheons, networking events, and chamber meetings. On the marketing side, I was the social media coordinator in charge of CFCArts' presence on platforms such as Facebook, Instagram, and Twitter.   

 

Advertising & Public Relations Intern - CFCArts

Aug. 2016 - Nov. 2016

 

My main responsibility was handling the CFCArts social media presence on Facebook, Instagram, and Twitter. I also created mailing lists, found new advertising opportunities, managed any relations with our publics, as well as recruitment of new program and audience members.

 

Public Relations Intern - Bonnier Corporation

May 2016 - Aug. 2016

 

My responsibilities included media coverage tracking, researching brand exposure opportunities, contributing to a company industry newsletter, creating campaigns, and occasionally writing publications.

 

Marketing Coordinator - LatamBox

Jan. 2016 - May 2016

 

I was in charge of compositing a list of contacts for major businesses in Latin America and the Caribbean in order to help target and reach out to companies and individuals who might be interested in certain brands' products, including those of PhishMe.